10 Best Fundraising Videos & Examples That Work

Fundraising is one part of all the processes found in a non-profit or charity organization. In the modern digital world, video content is one of the most effective tools to reach and connect with potential donors. A well-crafted fundraising video can boost awareness, inspire action, and make your campaign stand out. Below are the top 10 best fundraising video examples which have worked wonders for different causes. Some great examples of creativity, emotional appeal, and storytelling can be found above. And now, with a professional video production company such as Ricks Production, you are also able to create your own engaging videos in fundraising.

1. The ALS Ice Bucket Challenge (2014)

 The ALS Ice Bucket Challenge has been described by many as probably the most viral fundraising campaign of all time. Celebrities and commoners were accepting this challenge, dumped ice-cold water over their heads; challenged friends to the same act or money for the cause of ALS research. Days into its emergence, the video caught millions of dollars to be awarded towards ALS research. This enormous success lies behind this due to its simplicity, as well as how virality in well-crafted social media can unite a crowd around the world.

Main Learning:

Keep it simple, and make sure to promote it as shareable. The involvement of an influencer or celebrity to help people take more notice.

2. Charity: Water – The Spring

Charity: Water’s “The Spring” video is just a great example of how to tell an emotionally engaging story that will really speak to a viewer. This video raised millions in clean water projects in developing countries. What clean water does for a community: personal stories and great visuals that connect with people at a very deep level and inspires them to act.

Key Takeaway:

Use emotive storytelling appropriate for your cause. Share real people and real outcomes.

3. The World Wildlife Fund – Together Possible

The “Together Possible” fundraising video of the World Wildlife Fund (WWF) is an incredible animation that has been used in passing a message regarding the urgency to save endangered species. The sound mix combined with that animation produced an incredibly impressive visual story to be narrated to the viewers and, therefore conveyed urgency to act as one in preserving wildlife.

Takeaway Key

High visual style. Use mathematical explanation, but where possible, use animation to bring even difficult concepts into clarity or to elicit an emotional response.

4. Pencils of Promise – Building Schools, Building Futures

The video by Pencils of Promise has been very amazing since it shows how the organization works in constructing schools in developing countries. It gives the audience voices from students, teachers, and communities on how education changes their lives. The video testimonials are awesome to let the audience know why they should support such education initiatives.

Key Takeaway:

Actual real-life testimonies in the case of direct impact donations and tangible outcomes from your efforts

5. Save the Children – Every Last Child

Save the Children’s “Every Last Child” video is a heart-wrenching appeal that brings to the fore the fact that children are displaced in war and impoverished lands. It contrasts powerful images with human-interest stories that will catch your attention. The effectiveness lies in nudging viewers into giving through visuals that can potentially safeguard children against poverty, disease, and disaster.

Key Takeaway:

Use powerful images to help drive home a sense of urgency. Emotional appeals can be so effective in inspiring people to move.

6. Cure Alzheimer’s Fund – The Longest Day

The Cure Alzheimer’s Fund is using the “The Longest Day” campaign video to raise awareness about the disease and to encourage donations. The video features real-life struggles of patients and families living with Alzheimer’s and how a cure can set them free from these difficulties. It is an emotionally charged and very personal video.

Key Takeaway:

Personal stories make a big difference. Share people’s direct experiences affected by the cause.

7. Movember – Movember Official Campaign

This is Movember: awareness with issues concerning the health of males, prostate cancer, testicular cancer, and mental health. The light and humorous presentation of the message made it very viral and has greatly contributed to creating awareness around these issues. During the month of November, men sport their mustaches, but it is supposed to draw attention and create avenues of fund-raising for health and wellness for males.

Takeaway :

Humor and a light touch can breathe life into even the most serious topics in an accessible, even intriguing way.

8. Ricks Production – A Success Story

Ricks Production’s fundraising video for a local nonprofit: raising money for homeless shelters shows just how powerful video content can be to draw an audience. Its faces were so appealing that the shelter could put a story-telling narrative to put out for Ricks Production in demonstrating the effects of the donations. In narrating its message, the video used storytelling and emotional music with powerful visual elements to earn its higher audience engagement in action.

Key Takeaway:

Make a professional-production fundraising video that is high-impact. Quality videos make your cause believable and trusted.

9. Red Cross – The Power of Humanity

The American Red Cross used an emotionally-driven video to show how donations can make a difference during disasters. It focused on the human element of disasters, showing the transformative power of help and how small donations add up. There were emotional stories from people who had been affected by crises directly and how the Red Cross had helped them rebuild their lives.

Key Takeaway:

Emphasize the human aspect of your cause and the difference donor dollars directly make in people’s lives.

10. Unicef – Children in Crisis

The Unicef video “Children in Crisis” better shows the life scenarios of children inside war zones. It gives an image about what the organization does to save the lives of children and their families. It presents children as the most vulnerable population and asks everyone to give donations so that all of them could have whatever they need.

Summary and Key Takeaway:

Focus on vulnerable populations and the need for support right now to create a sense of urgency.

Conclusion:

Fundraising videos will inspire many people to give back for a cause. Using great visuals and an emotional tale can be moving and touching as ever. Using good video appeal could be, to name a few; some examples in which organizations attempt to get to their audience emotionally or even try getting them playful while at times seriously appealing their heart.

Proper production is in order if you want a successful fundraising video. Through Ricks Production, it’s possible to create effective, emotive videos that connect with the audience and help bring in the donations. Right context and creative presentation can make your video as potent as the greatest campaigns.