10 Best Explainer Videos for Startups

Explainer videos are what startups most need to enlighten their products or services in an engaging and easily understandable manner. Basically, startups face difficulties in explaining complex ideas to a wider audience while being completely different from others. Explainer videos can simplify this daunting task, raise brand awareness, and boost conversion rates. It distills the essence of a startup’s offering and delivers it in its best form– clarity, creativity, and energy. Here are 10 of the best explainer videos for startups that you can use as inspiration, brought to you by Ricks Production.

 1. Dollar Shave Club – Our Blades Are Fing Great

This has gone viral for all the right reasons. Dollars Shave Club’s explainer video is full of humors and directness about the message it is speaking to, which includes quality razors at very affordable prices. The CEO describes the product himself, and there is nothing like authenticity and relatability.

Why it works:

1. Humorous engaging tone 
2. Simple clear product explanation 
3. Personal connection with the founder

2. Dropbox – What is Dropbox?

Dropbox’s explainer video is one of the most classic examples of simplicity. The video clearly explains the benefits of cloud storage in a straightforward and engaging way. It emphasizes ease of use and solves a common problem of storage limitations.

Why it works:

1. Simple, easy-to-understand messaging
2. Visually appealing animation
3. Focus on solving a real problem

 3. Airbnb – How Airbnb Works

The video by Airbnb depicts how the application works for a guest and how it works for a host, all in animation mixed with live-action. The video shows people on how they can book rooms or offer them to stay over in a friendly and sweet tone.

Why it is successful:

1. Friendly yet clear approach
2. Mix of animation and real-world images.
3. User experience first

4. Canva – How to Create with Canva

This is a very simple video on how easy it is to make beautiful designs with Canva’s tool. This step-by-step guide is directed toward non-designers who can create professional graphics without any effort.

Why it works:

1. A very easy step-by-step guide
2. It demonstrates real-time application of the tool
3. Appeals to a wide audience with no design experience

5. Slack – What is Slack?

This video from Slack tells everyone exactly how a collaboration tool should be like. It explains with animation and walkthroughs of the user interface on how teams can enhance their communication and productivity using the app.

Why it works:

1. The message is clear and to the point.
2. Shows the actual real-world application of the platform
3. Fantastic use of animated visuals
4. Mint – How Mint Works

The explainer video of Mint focuses on the easy management of personal finances for users. It visually shows how the platform tracks spending, creates budgets, and helps users save money.

Why it works:

1. Clear, easy-to-understand visuals 
2. Focuses on solving a common problem 
3. Simple animation that explains complex features

7. Shyp – How Shyp Works

A now-defunct startup, Shyp, designed an explainer video simplifying the shipping process. Their service is designed to make packing, labeling, and shipping simple and convenient right from the comfort of home and easily addresses a long-time pain for their customers.

Why it works:

1. Solves a real-world pain point 
2. Explores a visually process .
3. Tells simple, interesting stories.

8. Trello – How Trello Works

The Trello explainer video speaks directly to the advantage of using their project management tool. This video visually breaks down how one would organize tasks, track progress, and collaborate with team members to understand the concept.

Why it works:

1. It’s a good use of visual aids .
2. A step-by-step explanation .
3. It talks about how it benefits teams in real-life situations

 9. Shopify – How Shopify Works

Shopify’s explainer video shows how easy it is to get started with their platform to start an online store. It simply and engagingly walks through the steps of creating product listings, customizing stores, and making payments.

Why it works:

1. Simple steps
2. The emphasis is more on the benefit of the service
3. Very relatable for entrepreneurs

10. Waze – How Waze Works

Waze’s explainer video presents how the application of traffic and navigation will enable its customers to be navigated out of jams early into their destinations.

How the video employs the main selling point in its community and real-time information unlike other navigation aids.

What makes it work

1. Real-world problems, for example, traffic.
2. Engaging features will hook the customer and are worthwhile in their own right
3. Engaging, amusing production

Key Take-Aways from the Explainer Videos for Start-ups

1. Keep It Simple:

Your intended target audience must understand the overall message of your product or service so that the intended message of a product or service is delivered crystal clear and devoid of jargon.

2.Engage Humor:

Make it funny for your brand so it lightens the tone and engages in a manner that it makes people remember the message.

3. Focus on Solving a Problem:

Describe the real-world problem that your product or service solves and how your offering makes life easier for your target audience.

4. Use Engaging Visuals:

Use animations, live-action footage, or a combination of both to explain your product in a dynamic and visually appealing way.

5. Demonstrate Real-Time Usage:

Show how your product or service is used in real life, so viewers can understand its practical applications and benefits.

Get inspired by these top explainer videos and start creating your own. With these strategies, you can communicate your startup’s value proposition effectively and drive interest in your product or service. Partner with Ricks Production to produce high-quality explainer videos that help your startup stand out in a competitive market.