10 Best Explainer Videos For Marketers

Explainer videos are an excellent marketing tool to present complex messages in simple, engaging, and visually appealing ways. These videos are helpful in making sure that businesses communicate the value of their products or services and ensure audiences understand their offerings quickly. Creative storytelling, clear messaging, and high-quality visuals all come together to drive better engagement and higher conversion rates in explainer videos. Here are 10 of the best explainer videos that marketers can draw inspiration from, brought to you by Ricks Production.

1. Dropbox – What is Dropbox?

The best example probably is Dropbox’s explainer video: a masterwork of simplicity and clarity. The company obviously uses an explanation in which step-by-step explanations show the workability of the cloud storage service. It is brief, to the point, and centers on how easily Dropbox will solve your storage problem.

Why it works:

1. Simple and direct messaging
2. Easy to follow
3. Shows real-life benefits

2. Airbnb – How Airbnb Works

The explainer video of Airbnb clearly communicates how users can book vacation stays and become hosts. It focuses on the simplicity and ease of use of the platform. The video uses a combination of animated characters and live-action footage to show how Airbnb is a seamless experience for both hosts and guests.

Why it works:

1. Emphasizes the user-friendliness of the platform
2. It is so easy to use for both the guest and the host
3. Simple and jovial storytelling mode

3. Spotify – How Spotify Works

The explainer video of Spotify explains very clearly how this music streaming app works. The animation, text with music, was very energetic while showing off features in the platform: playlists, paid plans, music discovery.

Why it is effective:

1. Energetic
2. Key takeaways are focused on
3. The language was easy to follow

4. Mailchimp – Mailchimp Explainer Video

The Mailchimp explainer video focuses on ease of use and the benefits the company offers through its email marketing service. This allows marketers to utilize the tools Mailchimp gives them in the creation, maintenance, and monitoring of campaigns via e-mails that will be distributed further to others.

Why it works:

1. There is a clear focus on user benefits
2. Simple and clean animation
3. Balances humor and clear explanation well

5. Dollar Shave Club – Our Blades Are F*ing Great**

This is one of the most super successful explainer videos with a blend of humor and simplicity. The founder of Dollar Shave Club explains himself why to subscribe to their razor delivery service. It’s engaging, fun, and straight-to-the-point.

Why it works:

1. Has a funny yet engaging tone
2. Direct product explanation
3. It narratively and appeals-to-personality uses things rightly

6. Slack – What is Slack?

Slack’s explainer video works through breaking down its communication platform so that the people understand how this works in very simple and easily digestible means. The explainer video using animated scenes alongside user interfaces that highlight the goodness of the thing, like communicating and collaborating things.

It works because:

1. It visually tells about all the features
2. Gives focus to its real-world application
3. Clear and concise messaging

7. Shopify – How Shopify Works

Shopify’s explainer video clearly depicts the ease with which one can develop an online store using its service. The video describes how to place products, customize your store, and start selling easily, giving the whole process a look that’s simple and possible for would-be entrepreneurs.

Why it works:

1. Ease of use
2. Breaks up complex processes into simple steps
3. Visually appealing animation with clean design

8. Trello – How Trello Works

Trello’s explainer video explains to the world how the project management tool helps teams work together. The video breaks down how to organize tasks by using boards, lists, and cards visually so that project management becomes much simpler and more efficient.

Why it works:

1. Focuses on real-world applications
2. Great visual aids for step-by-step explanation
3. Demonstrates simplicity of project management

9. Mint – How Mint Works

The explainer video of Mint explains how the platform makes it easy for users to track their finances using its budgeting and expense management features. It uses animations that are simple and highlight spending and budgeting goals as key features.

Why it works:

1. Clear and concise and easy to understand visuals
2. Concentrates on how the tool solves problems
3. Very simplified subject

10. Zendesk – How Zendesk Works

For its explanation video, Zendesk uses animation to explain how its customer service software deals with issues concerning support tickets, live chat, and many more. The video breaks down such complicated technical aspects into simple digestible visuals. It is thus easy for potential users to understand the service provided.

Success reasons:

1. Real-time problem-solving demonstration
2. Focused on the value proposition of the platform
3. Engaging information content

Key Takeaways for Creating Your Own Explainer Video

1. Clarity and Simplicity:

Make your explainer video clearly convey the basic idea in a non-technical and really simple language without jargons and complex visual presentation.

2. Engaging Visuals:

Grab your audience by making use of simple yet beautiful visual presentations that can help them focus and retain the communication of your messaging.

3. Storytelling Strength:

Make sure the video speaks a story with the right resonance for your target audience, helping communicate the benefits this product or service brings to the individual.

4. Call to Action:

End with a strong call to action that prompts the viewer to take the next step, whether that’s signing up, learning more, or making a purchase.

5. Use of Animation and Live-Action:

To better communicate your message or brand, blending animation with live-action footage can make your explainer video even more compelling.

Find inspiration from the best explainer videos and make them your own. By utilizing these strategies and approaches, you’ll be able to create highly engaging explainer videos that push people toward taking actions on behalf of your brand. Let’s team up with Ricks Production to turn your ideas into amazing video production that resonates with your audience and communicates value.