10 Best Employee Testimonial Video Examples To Inspire You
Employee testimonial videos are one of the most effective ways to build trust, showcase your company culture, and engage potential recruits. They provide authenticity and give insights into what it’s like to work at your organization. A well-crafted employee testimonial video will help you attract top talent and increase retention in the employees working in your workplace, showcasing the values and environment of the workplace and the impact of the work that the employees do. Here are 10 of the best employee testimonial video examples to inspire you, brought to you by Ricks Production.
1. Salesforce – Life at Salesforce
Salesforce’s employee testimonial video is a great example of how you can merge storytelling with employee views. This video gathers employees from all departments to speak about the collaborative culture and dynamic work environment in Salesforce.
Why it works:
- Employee experiences are genuine
- Underlines the culture of the company and core values
- Major focus on teamwork and collaboration
2. Google – Why I Love Working at Google
This is a personal journey video in which employees will share how Google supports them from a professional or personal standpoint during their journey through the company. The video emphasizes the diversity as well as innovation in Google workers.
Reason why it worked:
- It mainly focuses on employees’ personal experience and empowers them
- They have good high-quality production representation of various workers
- They engage and emotionally move one
3. HubSpot – Culture Code: Employee Testimonials
The employee testimonial video of HubSpot is an interesting way of showing off the company culture. Various employees from different departments tell viewers what they enjoy about working at HubSpot—from flexibility to career growth opportunities.
Why it works:
- Very insightful and relatable
- Flexibility and work-life balance
- Professional growth is essential
4. Slack – A Day in the Life of a Slack Employee
Slack’s testimonial video does this by recording the daily work routine of several employees. It provides an inside view of their life and work, both at the office and personally.
Why it works:
- Behind-the-scenes view of the life of employees
- Demonstrates transparency and openness
- Shows tools and work environment in action
5. Zappos – Employee Stories from Zappos
The testimonial video by Zappos showcases its unique workplace culture by using employees’ personal stories and experiences. Since the company is famous for great customer service, these testimonials speak to the close relationship between the brand and the employees.
Why it works:
- Focuses on the company culture and values
- Uses diverse employee voices
- Focuses on the importance of customer service in their work
6. Airbnb – Meet the Hosts: Employee Testimonial Videos
Here’s a video testimony from an Airbnb employee showcasing their experience during their career at Airbnb, and what exactly their work entails in designing future travel moments for people. The company’s passion for connecting the guest to different experiences shines through.
What makes it good:
- Quality produced and high-quality images
- Concern for their worker’s good sense of purpose, and difference they made
7. Microsoft – Stories of Growth and Empowerment
The testimonial video for Microsoft focuses on career growth by employees. It speaks about the employee’s growth within the organization, the skills that have been developed, and career progression.
Why it works:
- Focus on personal growth and development
- Utilizes real-life employee experience
- Extremely high on career advancement
8. Netflix – Life at Netflix
Netflix has come up with an interesting employee testimonial video where the employees speak candidly about their experiences in the fast-paced, creative environment of the company. It showcases the company’s innovative approach to work-life balance and diversity.
Why it works:
- Honest, raw employee experiences
- Strong emphasis on creativity and innovation
- Focus on diversity and work-life balance
9. Shopify – Employees Share Their Journey
Shopify’s employee testimonial video offers an insightful view into the company’s mission of empowering entrepreneurs. Employees tell their personal stories of how they help Shopify succeed in a collaborative and dynamic work environment.
Why it works:
- It contains very powerful employee stories
- It focuses on empowerment and collaboration
- It underlines innovation and entrepreneurship
10. Patagonia – Our Employees Tell Our Story
The employee testimonial video by Patagonia shows the genuine manner in which the business commits to and demonstrates environmental responsibility. In these videos, different employees make speeches about their love for environmental stewardship and aligning their various positions with mission-based values.
Why it’s effective:
- There is focus on missionary work
- Focuses on alignment of personnel values with organization’s mission
- Focuses the corporate responsibility message
Takeaways To Make Effective Videos Using Employee Testimonials
1. Authenticity:
Make sure the testimonial videos from employees are original and based on real experiences.
2. Storytelling:
Engage in storytelling to create an emotional bond between your company and potential candidates.
3. Company Culture:
Highlight the culture, values, and work environment of your company.
4. Diversity:
Showcase a diverse group of employees to cater to a wide audience.
5. Professionalism:
Ensure the production quality is high with clear audio and visuals to keep viewers interested.
Find inspiration for your own impactful videos that will resonate with your target audience using these top employee testimonial videos. Partner with Ricks Production to bring your brand’s culture and employee stories to life with high-quality, engaging video content.
