10 Best Examples of E-commerce Video Ads To Watch

Video ads emerge as a very strong tool in this fast-moving world of ecommerce to catch attention, induce engagement, and increase sales. A good video ad is one that doesn’t only depict the features of the product but weaves a story that relates to the viewer. Here are 10 of the best ecommerce video ad examples that you must watch to inspire your own campaigns, brought to you by Ricks Production.

1. Dollar Shave Club – Our Blades Are Fucking Great

This is one of the most popular Dollar Shave Club commercials about how humor and straightforwardness can make for the biggest effect. The creation approach was introduced pretty nonchalantly, yet captivatingly, enabling people to relate to it. Its witty script made it a huge deal in the world of shaving and blades.

Why it works:

• Humor and relevance in the script
• Direct to audience messages
• Mass appeal to broad audiences

2. Purple Mattress – Goldilocks and the Just Right Mattress

The firm used the old fairy tale of Goldilocks to try its product. It is very engaging by using storytelling with an animation to describe a key benefit, such as the fact that pressure will not be built up in its structure.

Why it works:

• Engaging storyline
• Strong visual of benefits for the product
• Excellent video production

3. Poo-Pourri – Girls Don’t Poop

This ad takes up a subject to which most people relate in a hushed tone; the ad carries this subject by injecting it with much-needed humor and class. With this funny story line and surefooted act, it comes off as one of the memorable ads.

Reason why it succeeds:

• A brazen, radical strategy
• Providing a humoristic solution
• Highly rememberable and shareable content

4. Squatty Potty – This Unicorn Changed How I Poop

This advertisement uses an interesting and playful unicorn to teach people about how Squatty Potty is a healthier approach in a unique and enjoyable way. This unusual yet effective strategy is through the use of funny visual details and easy explanation.

Why it works:

• New concept
• Learning while being entertained
• Powerful presence in the eyes

5. Airbnb – Made Possible by Hosts

This ad by Airbnb features very touching stories of travelers and hosts by focusing on the human connections that can be made through their platform. The ad focuses on experiences rather than the product itself.

Why it works:

• Emotional storytelling
• Focus on customer experiences
• Builds trust and community

6. Gymshark – This Is Conditioning

Gymshark’s ad is about the journey of a fitness enthusiast and dedication and passion. The dynamic visuals and motivational words are sure to inspire its audience.

Why it works:

• Inspiring and relatable content
• High-energy visuals
• Resonates with the brand ethos

7. GoPro – Be a Hero

GoPro’s ad features catchy footage shot by its users, which reflects the quality and versatility of the camera. Authenticity is brought to the ad through user-generated content, making it hard to forget.

Why it works:

• Shows practical life
• Highpoints product quality
• Involves people

8. Apple – Shot on iPhone

Apple’s “Shot on iPhone” campaign gave the iPhone a lifeline with spectacular pictures coming straight from users’ pockets. Its simplistic communication and emphasis on quality visual image make this commercial work.

What makes it great:

• Say not so much
• Credibility through the product’s performance
• Emphasis on user-produced content

9. Warby Parker – Home Try-On

Warby Parker cleverly markets their home try-on program with clear, step-by-step instructions on how the process is to be carried out. This comes in handy so that viewers can be able to understand and implement the process.

Why it works:

• Clear messaging
• Customer convenience
• Unique selling points

10. Old Spice – The Man Your Man Could Smell Like

Old Spice was a masterpiece in jokes and charm as well as in absurdity. Its quirky script and catchphrase created a cultural phenomenon.

Why it works:

• Humorous engaging script
• Boldness and confidence in presentation
• Catchphrase to Remember

What to Take Away from Ecommerce Video Ads Creation

1. Know your audience

Understand their preferences and pain points to craft content that would resonate with them.

2. Storytelling

Hook viewers by telling a story rather than just highlighting features.

3. Quality pictures

Invest in production so that your ad looks professional.

4. Humor

Add humor to make your ad more likable and shareable.

5. Benefits

Explain, in detail, how your product solves a problem or improves a customer’s life.

This means that you can develop highly interactive video advertisements for your ecommerce venture based on these examples and learnings from Ricks Production.