10 Best Corporate Video Examples to Inspire Campaigns

Corporate videos are one of the most effective tools that help a company reach its target audience and motivate their brand message, value, and products. A great corporate video is one that catches the interest of the viewer and makes a belief that generates an action. Having experience at Rick’s Production, we are very efficient in creating corporate videos that create stimulating campaigns with deep associations between brands and target audiences.

Now, let’s take a look at deconstructing the best corporate video. We have an explanation of 10 best examples and inspiring campaigns followed by some key learnings from Rick’s Production that are sure to help you out here with generating creative content, hence inspiring the very customers.

1. Nike: Dream Crazy

It’s the “Dream Crazy” campaign by Nike, led by Colin Kaepernick, inspiring people to chase their dreams no matter what stands in the way. It’s really a powerful video that ties together such a fantastic story with really great imagery to get on an emotional level with the viewer and then reinforce the Nike brand message of perseverance and empowerment.

Why It Worked:

• Emotional Appeal: Very relatable stories of athletes who overcome adversity.
• Great story it is: Reminding one to live big and on their own identity.
• Brand Match: Definitely matches Nike in terms of aspiring, strong, and resilient.
• Insight from Rick’s Production: Use emotionally triggered stories and cinematic storytelling to sync your message across your brand and its core principles.

2. Coca-Cola: Share a Coke

In the “Share a Coke” campaign of Coca-Cola, it made the brand personal by filling up popular names instead of the logotype in the bottles while emphasizing that sharing is one important thing that creates social interactions.

Why It Works:

• Personalization: A touch at a personal level for the viewer.
• Social Connection: All about happiness and being together.
• Very clear and readable.
• Rick’s Production Approach: Make your video content more personalized in that sense that it goes deeper into the individual’s interest; this way, the viewer gets to know what he is sharing with his family or friends.

3. Apple: Think Different

The “Think Different” campaign by Apple advocated the cause of creativity and innovation through their powerful, earth-shattering historical figures, making Apple a brand for innovators.

Why It Worked:

• Inspiring Message: It inspires the viewer to think out of the box.
• Brand Identity: Apple as a brand for creatives and visionaries.
• Timeless Appeal: Challenge the status quo, a message that is timeless.
• Rick’s Production Strategy: Hail innovation and creativity to make your brand number one in that regard.

4. Dove: Real Beauty

Dove “Real Beauty” placed real women of any shape and size and any walks of life. It challenged the notion of traditional beauty and set the world buzzing in self-confidence and authenticity.

Why It Was Exceptional:

• Diversity in Physical Portrayal: Represented diverse portrayals of beauty.
• Inclusive Message: Reflects Dove’s efforts to diversity and inclusion.
• Social Impact: Engaged in meaningful dialogue on body image and self-esteem.
• Rick’s Production Tip: Create a content agenda for building social credibility in developing a sustainable image.

5. Old Spice: The Man Your Man Could Smell Like

Old Spice’s utterly absurd campaign hooked the market within days, enabling it to shoot out of the mess.

Why It Worked:

• Humour: New and shareable.
• Brash Creativity: An out-of-the-box approach for a personal care brand.
• Mass Audience Reach: Made gender-biased people laugh via a comic narration of life.
• Rick’s Production Insight: Humor and bold creativity make it forgettable and sharable.

6. Google: Year in Search

The Google videos of “Year in Search” showcase those most sought topics each year that relate human beings in collective global experiences.

Why It Worked:

• Exhibits Unity Through Experiences: Exhibits unity through experiences.
• Relevance: Aims to express the quintessence of every year.
• Brand Alignment: Reiterates how Google is interwoven in people’s lives.
• Rick’s Production Recommendation: Use data storytelling to make those videos that your audience will want to connect with on a personal level.

7. Airbnb: Belong Anywhere

The “Belong Anywhere” campaign of Airbnb focuses on the sense of belonging, whether you go or travel; thus, this emphasizes human connections and inclusions.

Why It Worked:

• Human Connection: This focuses on the shared travel experiences.
• Brand Ethos: Reiterates the promise of Airbnb to community and belonging.
• Appeal to Emotion: It makes the audience sympathetic and compassionate.
• Rick’s Production Style: Authentic narration that speaks out about your brand values and binds them together.

8. Adidas: Impossible is Nothing

Adidas “Impossible is Nothing” campaign shows determination and grit, challenging people to break free from their shell.

Why It Worked:

• Idea: Aids in being inspirational to be great.
• Visually: Looks strong and vigorous.
• Brand Positioning: Further emphasizes Adidas’ role as a performer and an empowerer.
• Rick’s Production Strategy: Developing the emotional experience of beautiful images and the right words; reiteration of brand identity.

9. Guinness: Made of More

The “Made of More” campaign of Guinness continues to tell the story about integrity and applauds various individuals for the cause that they work for.

Why It Worked:

• It Was a True Story: It was telling at the personal level.
• Quality and Authenticity: Quality and authenticity through the brand message.
• Emotional Appeal: Emotional appeal that made it unforgettable.
• Rick’s Production Tip: Use stories that reveal your brand has a heart in order to stay true to authenticity and quality.

10. Patagonia: Do Not Buy This Jacket

“Patagonia’s ‘Don’t Buy This Jacket’ challenges consumers to think about their demand.”

Why It Worked:

• Oppositive Call-to-Action: Reaches the green consumer.
• Powerful Sustainability Message: Patagonia’s ‘Don’t Buy This Jacket’ is in line with its commitment to being earth-friendly.
• Social Responsibility Theme: Promotes discussion on responsible consumption.
• Rick’s Production Savvy: Jarring headlines are a disruption of business as usual to drive home your brand’s social responsibility.

Conclusion

Corporate videos can be a very effective tool in the building of brand identity and relating to the target audience. Here at Rick’s Production, we come up with powerful, emotive stories that will reflect your brand’s values.

TAKEAWAY KEYS FOR CREATING YOUR CORPORATE VIDEO:

• Align with Brand Values: Ensure your video represents your brand’s ethos.
• A Great Storyline: It catches the interest and holds onto a viewer’s engagement.
• Emotional Connection: Gaining their response through the way of humour, inspiration, or sympathies evokes action.
• Truthfulness: Developing trust over its mission in any way.
• Share-worthy: Let this be materialised through some pieces of work created by individuals.

Let Rick’s Production do your corporate video, which goes to capture their minds correctly so that they’ll remember it, empowering marketing strategy too. Let’s kick off that dream!